Yoku Studio

YOKU Studio is a branding project for a handcrafted rug studio based in Rosario, Argentina.

The identity was built in close collaboration with the founders, focusing on craftsmanship, warmth, and materiality as core values.
Through typography, color, and graphic elements, the brand reflects the softness and care behind each tufted piece.

The system was designed to work across both digital platforms and physical products, including packaging, labels, and studio applications.